For the first three weeks of this course, we are focusing on remote usability. This week, the objective was to learn more about the differences between moderated and unmoderated research tools and techniques. Again, Nate Bolt’s “Remote Research” is a particularly helpful resource in listing out the methodologies and services you could use to conduct both types of research. To learn more about one unmoderated research tool, we were tasked with conducting a Loop11 study on a website of our choice.
Overall, I am not impressed by Loop11’s offering. We considered using the tool at my current job, but realized that our analytics tools had much of the same functionality that we could tap into without all of the extra steps and processes. Besides, we have plenty of quantitative data about who clicks where, what flow users are taking most often, and where they drop off the site. But we need the why answer to figure out what is causing it to happen, and for that we use other tools like UserTesting.com
Next week I will use what I have gathered from Loop11 to present my findings… and I’ll share what I found here too!