During my time at Vistaprint, I focused mostly on researching different parts of the web and mobile experience. However, with the launch of Promotional Products by Vistaprint, I had the chance to demonstrate some design and prototype skills. This project, conducted in collaboration with Amanda Carlson, ended with the concept on the final production website.
Vistaprint’s new mass customization platform allows for small businesses and consumers from across the globe to create products that use their own logo and text. The website that will allow them to do this will hold many more SKUs than Vistaprint, which poses interesting constraints as well as benefits; some items have a minimum order quantity and there is variable pricing depending on the item and quantity purchased. Basically, the more of an item you buy, the lower the cost per piece. How do we adequately show this information to the customer, given that current competitors use a “price bucketing” system for their discounts?