This week our assignment was to, using the medium of our choice, convince the CEO and CTO of a fictional pizza delivery company what type of usability method they should use as they build a new website before Super Bowl Sunday. Basically, should Papa John and Dom Inos decide to do multiple tests as they develop their site and before they release it to the public? Or, should they opt to do a study at the end of development/after the site has been released to the world? Any testing is better than no testing, but… I would prefer the formative approach.

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