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Reflection #4 – Mobile Research Case Study

As technology advances per Moore’s Law, the number of devices that people use will grow which will introduce more variability in screen resolution/size, processing power, and more. The problem becomes as mobile and tablet users increase, these people will expect to do more on these (sometimes) underpowered devices, including access your website. I have been lucky enough to help spearhead mobile research at Vistaprint as they set on a project to redesign their mobile experience. This post will cover everything from requirements building to conducting actual testing on an in-production site in our lab as we worked on this project.

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Reflection #1 – Remote vs. In-Person Usability

[Note: After 7 weeks of Usability I at Kent State, it’s time for Usability II. I’m starting the reflection count over again. Hope you enjoy!]

For the first week of Usability II, we learned all about the pros and cons of remote usability testing vs. in-person sessions. Nate Bolt’s Remote Research gives a great overview of the practice, as well as the details to effectively run a remote study. I have quite a bit of experience determining what methodology to use, and advocating for which would be best for a given study; from my very first experience doing research in college to my current job, I have been convincing stakeholders to use one or both methods for almost 5 years.

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